AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps Performance in New Zealand Q1 2025
Discover the performance trends of the top beauty retail apps in New Zealand during Q1 2025, including download and active user statistics from Sensor Tower.
The beauty retail app landscape in New Zealand during the first quarter of 2025 showcased some interesting trends. Based on data from Sensor Tower, here’s a closer look at the performance of the top five beauty retail applications.
MECCA - Beauty Shopping recorded a notable fluctuation in weekly downloads, peaking at approximately 2.9K in mid-January before stabilizing around 700-800 downloads towards the end of March. The app maintained a steady number of weekly active users, hovering around 23K to 25K throughout the quarter.
Sephora - Beauty Shopping experienced consistent weekly downloads, ranging from 770 to 940. Active users saw a slight decline from 14.4K to 13.4K over the quarter.
Lush Fresh Handmade Cosmetics had a significant drop in weekly downloads, starting at 1.2K at the beginning of January and decreasing to just 69 by the end of March. Weekly active users followed a similar downward trend, from 1.4K to just over 200.
Think Dirty – Shop Clean saw a varied pattern in weekly downloads, with a peak of 376 in late February before dropping to 41 by the end of the quarter. Active user numbers fluctuated, peaking at 764 in late February.
OLIVEYOUNG GLOBAL maintained a steady download rate, ranging from 100 to 180 downloads weekly, while active users slightly increased from 1.2K to 1.3K by the end of March.
For more detailed insights and data, visit Sensor Tower’s website.
